Always wear your best knickers

July 31st, 2010

Who wasn’t warned by their mother always to wear your best knickers when venturing outside? This was just in case you suffered the misfortune to be involved in a car accident and had to be examined in hospital. Well it wasn’t so much the lack of best undies that sprang to mind recently, more the rather accurate impression of a bag lady I was parading in Witney one wet summer afternoon….see page 50 R-Magazine

Wine makes things OK

July 29th, 2010

Laithwaites Wines called me last night. I don’t actually recall giving them my mobile number (which was slightly annoying), but obviously at some stage I’ve allowed my information to be used by ‘others’ and am now on various anonymous lists.

Now usually my heckles rise the minute I realise I’m the victim of an unsolicited call. But this time I was intrigued. The caller was pleasant and asked if I had the time to take a quick call. She listened when I spoke and was not seemingly on a mission to sell to me at all costs. After a few short minutes I thought, we drink wine, the price is good, why not?

Today I took another call. The call came during working hours and for me, working from an home office, that usually means I’m gainfully employed on work for various clients. I was not impressed. This time round the caller was hellbent on securing an appointment. I politely explained I was working, how much of my time did she require, to which of course the response was “just a couple of minutes”. She was imparting information that would potentially save me money, but do you know what? She had absolutely no regard for me, for my time, whatsoever so I brought the call swiftly to an end and she lost out.

When we will all learn that listening usually brings about a far better outcome than talking?

Did someone mention cake?

June 10th, 2010

Read my latest column for R Magazine
http://tinyurl.com/33ey528 See pages 34-35

Calling Mayday

May 21st, 2010

It all started as a simple throwaway comment (boast?) on Twitter, about a local scone making competition I’d entered. In fact now I think about it, I do recall I said I’d actually ‘won’ the competition, which strictly speaking isn’t entirely accurate……

Read my latest column for R Magazine pages 44-45

Local artist beats stiff competition to exhibit at national exhibition

March 22nd, 2010

Oxford resident, Peronel Barnes, has been chosen by the Royal Institute of Painters in Water Colours, to exhibit at the prestigious, annual exhibition held at the Mall Galleries in London. Tracey Jefferies PR has been appointed to manage all publicity.

Always a must-see in event in the London exhibition calendar, it is renowned for displaying the paintings of notable members of the Royal Institute (RI), as well as work selected from many new painters, working in water colour, from around the country. The exhibition showcases traditional paintings alongside more experimental works of art.

Already chosen to exhibit at RWS Bankside Gallery in 2005 – also quite a coup in the art world – this is the second year that Peronel has submitted work to the Mall Galleries for consideration. Beating literally, hundreds of other applications from renowned artists, Peronel is ecstatic with this latest success:

“There is a sense of hierarchy in the painting world, a group exhibition, a one man show, one of those in London and also being selected by Royal Watercolour Society (RWS), Royal Institute or Royal Academy (RA) coming pretty much top of the heap. Read the biographies of ‘proper’ living artists and they will include their exhibiting at Mall Galleries or Bankside as a highlight. My getting in to this is a real YES that my work has been recognised by the professionals, the next challenge is to sell the painting at the exhibition.”

Although Peronel has painted all her life it is only in recent years her work is growing in popularity across the UK and beyond. The Department of Health (DoH) being perhaps one of her more unusual commissions – a painting entitled ‘Beneath’ now hangs in Skipton House, London, home to the DoH.

Keen to build on the success of recent years Peronel now has her sights set on the Summer Exhibition at the Royal Academy and to be accepted as a member of either Royal Water Colour Society or Royal Institute.

Peronel’s painting entitled, Summer Sandwich, will be exhibited at the Mall Galleries Wednesday 21st April – Saturday 1st May 2010.

For more information please contact:

Tracey Jefferies PR
07766 755622 / info@traceyjefferies.co.uk

www.mallgalleries.org.uk

Martin Pickett Quintet appoints Tracey Jefferies to market PRS Tour

February 18th, 2010

The Martin Pickett Quintet featuring Steve Waterman & Mark Bassey is arranging a PRS funded jazz tour.

Pianist and composer, Martin Pickett, is launching a new quintet in a series of concerts across the UK, starting in late summer 2010. The Martin Pickett Quintet, features the combined talents of 3bpm, a trio of which Martin is a founding member and leading jazz figures, Steve Waterman on trumpet and flugelhorn and Mark Bassey on trombone.

3bpm has performed as a trio for several years now and developed a reputation for their unique combination of tight arrangements and fearless exploration within the contemporary jazz mainstream.

Both Steve and Mark have well-established reputations as leading figures in their own right, on their respective instruments. Hard won reputations, earned through complete mastery of their instruments and a musical sensibility that puts the music first.

All the musicians involved have a wide range of musical experience that allows them to move freely within the whole array of musical influences at work in the music, from bebop to brass band, to the diverse scope of contemporary jazz.

The concert repertoire will consist mainly of original music composed by Martin. Some pieces have been specially written for the project while others, more usually performed on piano, double bass and drums only, have been given new treatments to reflect the change in line up. Inspiration is drawn from a variety of mediums, with five pieces influenced directly or indirectly by verse. Some are literal instrumental settings while other use the rhythm and form as a starting point for freer creation. This sits well with the fundamentally lyrical nature of all Martin’s music, whatever the stylistic influences.

“Martin’s originals standing favourably against such gems as….”

Keith Ames ‘Musician’ Summer 2008

“their debut album features a strikingly conceived programme of pop and folk songs plus three excellent originals by Pickett”- ‘First Hearing’ by 3bpm SLAM 274 CD

Andy Hamilton, Jazz Review, April/May 2008

“and the rendition of a Shakespeare song, Come Away – music by pianist Martin Pickett – are among the CD’s highlights”
Irwin Block, New Music Reviews, The Montreal Gazette, March 31, 2005

Listen here: www.martinpickettmusic.co.uk/audio/nocturne.mp3

Fortissimo appoints Tracey Jefferies PR

February 2nd, 2010

Fortissimo – www.fortissimolive.com – arranges live jazz music for Weddings and Corporate events.

Tracey Jefferies PR will be responsible or marketing the services of Fortissimo to the event management industry.

Why we all need to ‘Listen with Mother

February 2nd, 2010

I’ll hazard a guess that some people reading this won’t understand the connotation. So, for those folks, ‘Listen with Mother’ was a BBC radio show, broadcast for the first time in the 1950’s http://tinyurl.com/yd9v9hy which began with the immortal words: “Are you sitting comfortably? Then I’ll begin.”

The show captivated mothers and children for 15 minutes at a time. This was something that they could share without any outside interruptions (no text messages binging their arrival in those days); it was a pastime that allowed each to indulge in the enjoyment of the others company, something instigated by an outside medium. So despite the radio being a passive force, mother and child engaged fully with each other and in turn, felt a strong bond with the show.

To engage is to, involve somebody, or become involved or to connect. ‘Listen with Mother’ achieved this but how many businesses really connect with us, do they know what we really want or even care? Innocent Drinks www.innocentdrinks.com/family is a great example of a company that does. Before they launched, they created some smoothie recipes and began selling them from a little stall at a music festival in London one weekend. They put a sign up which said, ‘Should we give up our jobs to make these smoothies?’ They then put out one bin that said ‘yes’ and one that said ’no’ so people could vote by dropping their empty bottles in one of the bins. By the end of the weekend, the ‘yes’ bin was full to the brim. The next day they all resigned from their jobs. This was pure genius from a PR perspective and a story they’re bound to dine out on for the rest of their lives. Not only was the vote a useful indicator for the actual product it also engendered ‘buy in’ from the public. As consumers, we feel that we are very much part of the Innocent Drinks story. Although most of us will never have even met anyone connected with the company we feel part of their ‘family’, in fact I would go as far to say that the product is almost secondary.

Innocent Drinks are an excellent example of a company asking, listening and continually seeking new ways to communicate with their customers.

When was the last time you not only asked your customer what they wanted but also listened?

Calling all armed forces veterans!

January 11th, 2010

Civvylisation is an exciting, free event that brings together, under one roof, a range of organisations that provide support for veterans and service leavers regarding life in Civvy Street.

When? Wednesday 20th January 2010 9.30-16.30
Where? County Hall, Oxford

For more information: http://tinyurl.com/ybfq2gv

Please spread the word!

John Lewis plc chosen to manage the National Health Service (NHS)

January 10th, 2010

Nice thought, but sadly not true. But just imagine if John Lewis were to transfer their winning formula to the NHS.

First, let me begin by stating loud and clear that I am not knocking the NHS per say; in general terms, the service one receives from the medics and supporting staff involved is good and something freely available to all, no matter their status or wealth. I just can’t help but feel the service could be so much better managed, public opinion improved and huge cost savings made – ok, not the most original thought I know.

I think the one single, and biggest point of difference, is that John Lewis has, if you’ll excuse the pun, the ‘buy-in’ from staff and customers alike. Staff, or to be precise, partners, as staff are called, all share in the company profits. This means they take the business of sales figures very seriously. Aside from competitive pricing, what else affects sales? Good customer service; they also take this seriously.

Customer’s opinions are sought on an on-going basis to ensure expectations are consistently exceeded and in recent years, Waitrose (part of John Lewis plc together with the John Lewis department stores) shoppers are rewarded with token’s that they use to select a beneficiary from the local community for a cash award, fostering even more ‘buy-in’ – customers are made to feel that not only is this an organisation that genuinely cares about so much more than profit, but that once again, they are part of the process.

Just two examples, but given recent sales figures http://tinyurl.com/yfa8byo during difficult economic times there are surely lessons to be learned.